Dr. O, DPT

Learning About the Target Audience

Research

Research findings showed that users choose services they trust fast, want flexible learning options, and judge credibility instantly through clean design, clear booking, and human language.

Initiated the project with performing a competitive analysis and conducting user research interviews with recent or expecting mothers. The goal of the research phase was to understand the target audience better, and learn how similar professionals portray their services online.

Competitive Analysis

User Interviews Affinity Map

Key Insights

Users prioritize easy booking, credibility, flexible learning, and intuitive design.

After conducting interviews, I created an affinity map to synthesize findings. Key insights and design opportunities emerged, guiding the transition into the define phase.

Framing the Challenge and Aligning on What Matters

Problem Statements

Users need confident booking experiences and organized course access.

Research revealed two pain points: booking uncertainty and course material overwhelm. I translated these into problem statements focusing on users' needs for confidence and organization, then reframed them as "How Might We" questions to guide ideation toward solutions that build trust and reduce stress.

Stakeholder Alignment

Balancing stakeholder goals, user needs, and project scope.

Before ideation, I aligned with Dr. O on must-haves: a modern site with service listings, booking functionality, resource downloads.

Aligned Project Goals:

1. Create a responsive website showcasing services.

2. Build an online learning platform for purchasing and booking courses.

3. Add a centralized 'Resources; hub for downloadable materials.

Designing and Testing the Solution

Wireframes

From concept to high-fidelity.

I started with low-fidelity wireframes to establish navigation and user flows, then conducted usability testing to validate the structure. Once flows proved effective, I developed high-fidelity wireframes incorporating brand elements and refined the visual hierarchy across pages. Below you'll see the progression from initial sketches through testing insights to final designs.

Discovering Services

Browsing & Booking Courses

Resources Hub

Testing with Real Users

Prototype Testing

Validating finalized design through usability testing.

Users achieved 100% task completion with no critical errors and described the site as "simple" and "easy to navigate."

The Process Continues

Next Steps

Development and launch.

The next phase involves future collaboration with Dr. O and a developer and oversee the implementation of the designs into a fully functional website. This includes ensuring design fidelity, addressing technical constraints, and maintaining the user experience throughout development.